• Visits to accredited zoos and aquariums prompt individuals to consider their role in environmental problems and conservation actions, and to see themselves as part of the solution. • Visitors state zoos and aquariums play an important role in conservation education and animal care. • Visitors report they experience a stronger connection to nature as a result of their visit. • Visitors bring with them a higher-than-expected knowledge about basic ecological concepts. Zoos and aquariums support and reinforce the values and attitudes of the visitor. • Visitors arrive at zoos and aquariums with specific identity-related motivations and these motivations directly impact how they conduct their visit and what meaning they derive from the experience..

The AZA is using the study results, funded by the National Science Foundation (NSF) and developed through partnerships with the Institute of Learning Innovation (ILI) and the Monterey Bay Aquarium. Over a three-year period, more than 5,500 visitors and twelve AZA-accredited institutions participated in the studies. more information look for WHY ARE ZOOS IMPORTANT TODAY